Navigating Your Facebook page Made Easy & Fun Part 2
In Part one of this series we talked about navigating the messages tab and how to set auto replies and away messages. Continuing our journey today, we are talking about Notifications. This is arguably one of the more important tabs of your Facebook Page and can help you actually make this thing we call social media, social!
Surprisingly Helpful Notifications on Facebook
The first thing to know about notifications is that once you get an audience built up, there will be a lot of them. When you click the notification tabs on your admin bar as pictured above it is going to take you to a window where you will be shown lots of different things, one of which will be a side bar that looks like the one on the right. (img. 1.2)
When I look at my pages to monitor the likes count and the number of comments and such I always take time to look through each of the sections systematically 2 times a day to make sure that I am watching for new activity.
The "Likes" will give you a basic indication of what content is doing well and which content did not perform on your page. Sometimes, you will get new fans that scroll through your wall and like lots of posts at once so that activity will show you what new fans are interested in. That being said, your likes are just part of a whole and it is not the goal of all your posts JUST to get likes. We want engagement. This is part of the reason that Facebook has move to using what they call reactions (like, love, haha, wow, sad, and angry), which I am sure you have all seen, if you have not seen them though they are pictured below.
The next thing I do when monitoring my page is to take the time to read all the new comments on my posts and reply to what people ask. Sometimes it's just a thanks for looking type comment, but it goes a long way to helping social media actually be social.
Last thing I do when I make time for monitoring is take the time to go through all the shares from my page and like them individually. Now, keep in mind that if your post is shared over 20 or 30 times this can get time consuming so it is not a requirement just a nice way of letting you fans know you are thankful for their help in outreaching for your brand! As your business grows and you are getting hundreds or thousands of shares liking all of them may be unrealistic so do what feels authentic to your brand. Just a side note, this is also a good way to see what people are saying about you or tour products so it can give you a heads up as to what they are most interested in. For example one time I had someone share a quote about a beach home that I was promoting for a client and he said that when he stayed with my client he had a terrible time and the house was horrible. I called my client and asked them about it and they had no idea he had issues with the home. They called and worked it out with him, compensating for his frustrations and he reposted a few days later saying how they had been so impressed with the way we reached out because of something posted on social media that he would likely be staying with the company again. So the moral of the story is to not fear the negative feed back that will come at some time or another. Embrace the feed back and do the best that you can do and ignore all the rest!
If you have not been following along be sure to check out Part 1 where I talk about how to reply to direct messages on Facebook and how to set up automatic replies on your Facebook page!
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